K-Pop — Entry No. 0885
컨셉
concept · noun
컨셉
concept
[con-sept]
nounbeginner
Meaning
A unifying theme or artistic direction for a release or era. A concept encompasses the story, visuals, choreography, sound, and messaging. K-Pop groups typically plan concepts 6+ months in advance.
K-Pop & K-Drama Context
Concept is central to K-Pop strategy. BTS pioneered elaborate multi-era concepts (Love Yourself trilogy, Map of the Soul series). SEVENTEEN executes concept changes seasonally. aespa’s metaverse concept and IVE’s evolving narrative concepts demonstrate how concept-driven storytelling builds fandom engagement.
Example Sentences
이번 컨셉은 뭔데?
ibeon konsebeun mwonde?
What’s the concept for this release? (General inquiry)
그 컨셉은 흡혈귀야.
geu konsebeun hyupbyeol-gwiiiya.
That concept is vampires. (Theme identification)
컨셉을 통해 이야기를 전해.
konsepeul tonghae iyagireul jeonhae.
Convey the story through the concept. (Creative directive)
⚠️ Don’t use concept when…
1) Concept changes affect EVERYTHING—music, fashion, choreography—not just visuals. 2) A failed concept can hurt album sales, so companies invest heavily in concept development.
🎵 Heard In
- K-Drama: Itaewon Class — each character concept (revenge-driven, idealistic, mercenary) shapes their entire arc.
- K-Pop: BTS — ‘Fake Love’ concept (internal struggle/love deception) carried through music, videos, and choreography across the entire Love Yourself: Tear era.
ℹ️ Editorial Note: The cultural context and example usage are for educational reference only. Artist names, song titles, and drama references are used descriptively to illustrate vocabulary in context. This content is AI-assisted and reviewed for accuracy. For official information, please refer to the respective artists’ or studios’ official channels.