Dictionary — Entry No. 0922
창피해
changpida · adjective
창피해
changpida
[chahng-PEE-hay]
adjectiveintermediate
Meaning
Similar to bukkeureopda but focuses on how an action or situation is embarrassing in the eyes of others rather than personal shame. It’s about loss of face or looking bad socially. The emphasis is on external judgment rather than internal guilt.
K-Pop & K-Drama Context
Changpida is crucial in K-drama narratives emphasizing ‘saving face’ in Korean society—prominent in Business Proposal and My Love from the Star. K-pop idols frequently discuss this emotion when discussing public scandals or embarrassing moments caught on camera. The concept ties into traditional Korean values of social reputation and family honor.
Example Sentences
남자친구 앞에서 실수해서 창피해.
Namjachin-gu apeseo silsuhaeseo changpida.
I made a mistake in front of my boyfriend and it’s so embarrassing. (Losing face romantically)
TV에 나왔는데 그런 모습이 나왔다니 창피해.
TV-e nawassnneunde geureoun moseubi nawassdani changpida.
I was on TV and looked like that—how embarrassing! (Public exposure shame)
팬들이 봤을 텐데 내가 실수해서 정말 창피했어.
Pandeuri bwasseul tende naega silsuhaeseo jeongmal changpihaesseo.
The fans must have seen me mess up—I was so embarrassed. (K-pop idol perspective)
⚠️ Don’t use changpida when…
Don’t use changpida for feelings of internal guilt—that’s bukkeureopda. Changpida is specifically about how others perceive you, so using it requires a social audience or public context. Overusing can make you sound overly concerned with others’ judgments.
🎵 Heard In
- K-Drama: My Love from the Star — Lee Min-ho’s character’s frequent embarrassment at appearing foolish in front of Cheon Song-yi
- K-Pop: BLACKPINK — ‘Pink Venom’ (video contains themes of power over embarrassment and social judgment)
ℹ️ Editorial Note: The cultural context and example usage are for educational reference only. Artist names, song titles, and drama references are used descriptively to illustrate vocabulary in context. This content is AI-assisted and reviewed for accuracy. For official information, please refer to the respective artists’ or studios’ official channels.